Greater Noida
A ground-floor gastro-pub at MSX Mall — in the catchment that India's newest international airport has just opened.
per sq. ft.
to allot
full payment
A name that already fills rooms
Lord of the Drinks is more than a gastro-pub. It is a format that redefined how urban India goes out — bold cocktails, fusion plates, and interiors that borrow from medieval grandeur without surrendering contemporary energy.
Across 25+ outlets in 20+ cities, every LOTD carries its own identity while holding the same promise: memorable nights, every time. It is a brand people cross a city for — which is precisely what a mall anchor is supposed to be.
The brand sits within First Fiddle, the Delhi-headquartered F&B group led by restaurateur Priyank Sukhija.
Built so the evening does not end early
Dwell time is the economics of hospitality. Every element of the format exists to extend it — the menu, the room, the music, the light.
The Bar
Cocktails built by trained mixologists — classics held to standard, alongside LOTD signatures that exist nowhere else.
The Kitchen
Global fusion plates where Indian favourites meet world flavours, engineered for sharing.
The Room
Medieval-inspired arches and timber against contemporary lighting. Photogenic by design.
Lighting as architecture
Open dining hall
Heritage textures
The lit ceiling
Banquette seating
The garden room
Outdoor lounge
Daytime coversFour reasons this is not another retail unit
A brand, not a shell
The space is designated for an established gastro-pub brand from the First Fiddle group. You are not buying bare shell and hoping.
An operating mall
MSX Mall is a built, functioning retail destination — not a launch-stage plan. Footfall infrastructure, parking and anchor traffic already exist.
An airport that just opened
Noida International Airport at Jewar began commercial operations on 15 June 2026, roughly 40 km away via the Yamuna Expressway.
A low entry lock
Allotment begins at ₹2 lakh, with the balance structured over 60 days at ₹12,000 per sq. ft.
Noida International Airport is open.
Commercial flights commenced at Jewar on 15 June 2026, following the Phase 1 inauguration in March. An international gateway was not announced near this catchment — it started operating in it.
per annum
full build-out
The category is growing. NCR is where it grows.
services market by 2028
growth, H1 2026
— against ~13% for Grade B+
Sources: National Restaurant Association of India, India Food Services Report 2024; Cushman & Wakefield, Delhi-NCR retail research, H1 2026; CBRE India, India Retail Figures H2 2025. Market data is presented for context only and is not a forecast or guarantee of returns for this or any specific unit.
The floor plan, and why it reads this way
Floor plan is indicative, not to scale, and subject to change. Areas and layouts to be confirmed against the final architectural drawings and the allotment documentation.
Price and payment plan
Exclusive of applicable taxes and other charges
Before you commit
Ask for the final unit area statement, the allotment letter, the payment schedule in writing, the mall's approved plans, and confirmation of the operating entity for the outlet. Every figure on this page should be re-confirmed against those papers.
This page is a conceptual presentation prepared for information purposes only. It does not constitute an offer, an invitation to offer, a prospectus, or any part of a contract of sale, and nothing in it is investment, financial, legal or tax advice. All prices, payment schedules, dimensions, specifications and layouts are indicative and subject to revision at the sole discretion of the developer without prior notice. Photographs are of existing Lord of the Drinks outlets or are representative interior schemes, shown to illustrate brand format only. No representation or guarantee is made regarding rental income, appreciation, occupancy, footfall or any financial return. "Lord of the Drinks", "First Fiddle" and "MSX Mall" and associated logos are the property of their respective owners. Brand metrics such as outlet and city counts are as represented by the brand owner and have not been independently verified.
